Oakley Maintains Rampage Against Counterfeit Operations

Oakley, Inc., today announced results of its continued rampage against worldwide counterfeiting operations attempting to produce and distribute non-authentic oakley sunglasses and other products.

We at Oakley are consumed with creating exceptional products for the global market and with this devotion comes absolute intolerance for phony products masquerading as authentic Oakley creations, said Jim Jannard, Oakley’s chairman and chief executive officer. Our products employ patented compounds and materials to deliver unmatched protection against the harmful UV spectrum and against the risk of traumatic eye injuries caused by projectiles and a wide range of other impact forces. We believe it’s a matter of principle and a matter of integrity to protect our loyal customers from dangerous imposters. Our continued success in exposing and immediately extinguishing counterfeit operations of all kinds is testament to the power of our worldwide team of voracious law enforcement and customs officials.

In 2000, more than 345 individuals around the globe were arrested and charged with violating Oakley’s intellectual property rights and a total of 736,751 units of bogus products, primarily sunglasses, were recovered. Assuming the average cost of fake sunglasses is approximately $15, this amounts to over $11 million of counterfeit product seized. As the company has diversified its product lines to include shoes, watches and apparel, its law enforcement efforts have expanded to identify and eliminate counterfeit operations that may arise in these product categories.

The Internet has become a breeding ground for selling and exchanging potentially bogus products and Oakley’s Web site enforcement group has been triumphant in cracking down on such activities. Last year, on Web sites such as Ebay.com, Yahoo.com, Cityauction.com, Pricefire.com and Ibidgolf.com, 5,257 auctions for counterfeit merchandise were terminated; 408 auctions depicting Oakley’s copyrighted images were terminated; 343 sellers were warned for misuse of the company’s trademarks; and 75 sellers were suspended for repeatedly listing infringing items for sale.

Through Oakley’s relentless enforcement efforts resulted in another 60 arrests worldwide and the confiscation of more than 178,930 pairs of fake sunglasses, 6,100 shirts and 5,700 hats or caps. In addition, embroidery machines and die plates were seized. Online, nearly 600 auctions for counterfeit items were terminated and several sellers suspended for repeatedly listing auctions for counterfeit items or for using Oakley’s copyrighted images.

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Oakley Maintains Rampage Against Counterfeit Operations