March 15, 2006

By: Kim Park
Website: http://www.1st-in-sunglasses.com

Action Optics Retains Seattle-Based Flannel Design for National Advertising and Collateral Support

Action Optics the leaders in polarized vision for anglers and adventurers, this week announced retaining flannel design of Seattle, Wash., for advertising and collateral support.

Action Optics initiated a search for a graphic partner this spring, and found what they were looking for in the Northwest-based creative firm. flannel design is known for their innovative work and design solutions with K2, Kelty and other active outdoor sports and lifestyle brands.

The guys at flannel understand the direction we're taking Action Optics, said Heidi Lamey, Action Optics sales and marketing coordinator. They have a knack for speaking to the broader markets while not alienating core customers. They are a good fit for our marketing program.

Flannel design was founded in 1994 and specializes in turning ideas into strong, effective messages through catalogs, brochures, identities, advertisements and copywriting. The flannel design client list includes: K2, Microsoft, Kelty, Mailbu Boats, and Camp U.S.A.

Based in Sun Valley, Idaho, Action Optics blends 20 years of passion and dedication to the outdoor experience with the finest materials, designs, and ophthalmic techniques.

Action Optics' full line of 100 percent polarized sunglasses includes the all-glass Crystal Collection; the high performance Sol-X series; and the action-driven Carbonite line.

Action Optics also offers a unique 1-800 Rx Collection, providing custom prescription polarized eyewear direct to consumers through a simple, hassle-free program.

Designed to satisfy the rigorous needs of professional fly-fishing guides, Action Optics polarized lenses combat the negative effects of glare -- eye fatigue, vision interference and color dilution – while providing superior clarity and definition in all light conditions. All Action Optics eyewear provides 100 percent protection from UVA and UVB rays.

About The Author:

Kim Park is a successful author and regular contributor to http://www.1st-in-sunglasses.com.  Helping you find great deals on discount designer sunglasses.