January 29, 2004
By: Kim Park
Website: http://www.1st-in-sunglasses.com
NASCAR Great Stars in Latest 'Who's That Behind Those FosterGrants?' Ad Campaign
FosterGrant, the nations top manufacturer of popularly priced sunglasses, announced today that it has signed a multi-year endorsement and licensing agreement with 3-time NASCAR Winston Cup Champion Jeff Gordon.
As part of the deal, Jeff Gordon will be featured in the latest series of the company's famous Who's That Behind Those FosterGrants? ad campaign, scheduled to break in spring `02. FosterGrant will also create a special line of FosterGrant sunglasses to be endorsed by Gordon, as well as a collection of sunglasses featuring Gordon's #24 and the famous Dupont #24 car colors.
Products will be supported at thousands of major retailers with point-of-purchase displays and consumer sweepstakes, which will award winners a chance to attend NASCAR races.
We're very excited about our partnership with Jeff Gordon, said John Agre, Executive Director for FosterGrant. Jeff's position as one of NASCAR's biggest stars combined with FosterGrant's brand heritage and product expertise will allow us to reach millions of customers. In addition, Jeff brings a winning attitude to the brand that is very powerful.
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The Author:
Kim Park is a successful author and regular contributor to http://www.1st-in-sunglasses.com.
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