January 29, 2004

By: Kim Park
Website: http://www.1st-in-sunglasses.com

Bollé Announces Partnership with Sola Technologies

Designing sunglasses that are on the cutting edge of style and function has been the reputation of Bollé for the past 60 years. To build on the tradition of quality optics, Bollé has joined forces with Sola Technologies to create the b-TRU Rx program to offer the performance you expect from Bollé with Rx-ability.

The partnership of Bollé and Sola Technologies creates endless possibilities of customized eyewear with exact prescription specifications for each customer. The b-TRU Rx program gives customers the opportunity to combine the 26 lens tint options offered byprogram gives customers the opportunity to combine the 26 lens tint options offered by Bollé with the patented prescription lens technologies of Sola to create a unique pair of sunglasses.

The b-TRU Rx program provides customers with an innovative, proprietary lens product with the ability to customize to fit their specific eyewear needs, said Phil Gyori, vice president of marketing. This program also ensures the authenticity of Bollé and the Rx process will be done properly.

About The Author:

Kim Park is a successful author and regular contributor to http://www.1st-in-sunglasses.com.  Helping you find great deals on discount designer sunglasses.