January 30, 2004

By: Abu Soomo
Website: http://www.1st-in-sunglasses.com

Functional Eyewear For Extreme And Water Sports - RX Ready

Silverfish, LLC today announced the debut of Whistler eyewear at the Action Sports Retailer tradeshow in Long Beach, CA. Utilizing the company's breakthrough Interference Fit technology (with patents pending in the U.S. and internationally), the new release offers surfers and other extreme sports' enthusiasts an unprecedented level of eyewear retention during extreme turbulence. At the same time, it allows for a wide range of prescription lenses, provides UV protection and doubles as a pair of sunglasses.

Our test lab was Newport Beach's infamous Wedge, said Silverfish President, Mark Razin, a surfer and Whistler's inventor. We knew that if Whistler could excel in an environment of 10-foot, sandblasting waves where the players, body surfers in this case, were necessarily in the thick of it, we were onto something revolutionary. The new technology locks the extremely durable, injection-molded Grilamid nylon frame onto the wearer for a worry free surf session.

The expense of losing or destroying contact lenses and glasses in the ocean and the harmful effects of the sun on the eyes motivated Razin to create Whistler. Razin, who has worn prescription glasses and contact lenses since he was 16, commented We wanted to allow people who require vision correction to be on a level playing field with those who have 20/20 vision, and all wearers to have the advantage of UV protection, glare reduction and relief from water spray.

Razin went on to note that most water sports enthusiasts don't protect there eyes from the sun when they need it the most, in the reflecting water. Prolonged sun exposure has been linked to pterygiums and cataracts, both eye maladies that may require surgery.

Whistler's lenses have a four-layer protection scheme that includes polarized, distortion-free, 100% UV coated, polycarbonate lenses that are specially imported from Japan. The polarization reduces surface glare which is at its highest levels on wet surfaces while the distortion-free attributes eliminate headaches, common in lower end polarized eyewear. The UV coating protects against harmful sun rays. The nearly unbreakable polycarbonate lens material eliminates shattering, which is possible with other lens materials.

Additional innovations such as Capsule Vents and Wave Channels were developed to combat fogging. A leash system was developed as a secondary line of defense in the eyewear retention system. Conscious of consumers' high costs of eyewear, a removable quick-release strap was developed to create a multiple use product.

Razin continued We were pleasantly surprised in the interest expressed from those outside of surfing, including snow boarders, windsurfers, sky divers, kayakers, motorcyclists and even casual wearers. Razin attributed the enthusiasm in casual use to Whistler's sleek design and the fact that it resembles sunglasses more than goggles. When people are finished playing, they simply remove the quick-release strap and have a pair of stylish sunglasses.

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About The Author:

Abu Soomo is a successful author and regular contributor to http://www.1st-in-sunglasses.com.  Helping you find great deals on discount designer sunglasses.